Work

Designer & Software Builder

Thats me, Brent, a product manager & designer focused on implementing and creating software with 10X potential for businesses. I have been building iOS products for 12+ years have worked with software developers for 14+ years. I've worked with both startups & Fortune 500 companies.

My specialties: 
  • Implementing software for businesses with 10X potential (HubSpot, Klaviyo, ChatGPT API, automations, and more)

  • New Product creation for businesses with 10X potential. (Custom software products, apps, and more)

Some things I've done:
  • I've been featured in the Wall Street Journal and in AdWeek magazine

  • I've been featured by Apple on the AppStore twice for apps I've built and launched (creator, designer, PM) A few of my apps here

  • I built an iOS SDK startup as founder, worked with Nike, EA Sports, and raised funding from angel investors (who invested in Twilio & Uber)

  • Added a $250,000+ revenue stream to an iOS app in the finance space with in app purchases

  • Grew an 8 figure luxury retailers website & app leads 240% in one year

Work Samples

European Watch Company

Luxury Retailer

Work details

  • Led the redesign of Europeanwatch.com twice which decreased bounce rate by 30+% a

  • Grew web leads 500%+ over 6 year period

  • Grew app leads 600%+ over 6 year period

  • Led the roll out of Apple Pay for the EWC iOS app

  • Designed app Sell/Trade flow increasing monthly Sell/Trade leads by 7X

  • Designed native in-feed iOS ratings prompt growing app ratings from 24 total reviews with an average of 4.7/5 rating to 1,000+ at 4.9/5

  • Built custom software tool that increased company Google Reviews from 246 to 600+ in 12 months

  • Led 95% of internal and external software projects as growth PM leading to $100M+ in sales.

  • Started email marketing initiatives and tracking, which now accounts for 20+% of monthly leads

  • Implemented company analytics for both web and iOS.

Becton Dickinson (NYSE: BDX)

Healthcare

Work details

  • Designed iPhone Prototypes for BD Digital team with figma and invision

  • Prototyped new features, flows and interactions for the field sales team iPad app

  • Redesigned AppStore Assets for BD Diabetes Care app

  • Created prototypes for field user interviews for Japanese, German, and Portuguese teams

CoinStats

Cryptocurrency tracking app

Work details

  • Designed user onboarding for popular crypto app with 500,000+ MAU.

  • I was hired to design the user onboarding for CoinStats; a popular crypto tracking app. At the time, CoinStats users owned over $5B in crypto synced via wallets from the app.

  • I made it easier for first time users to complete the core actions in the first use of the app which were following crypto (to ask for push access) & syncing your wallet to the app (for stored value and monetization). Syncing a wallet would trigger the monetization ask if the user had over $5,000 in the wallet. CoinStats limited free users to $5,000 tracked.

  • My new onboarding added $14,000+ in recurring IAP revenue in first 30 days (tracked via amplitude)

  • Came up with and designed the popular "Crypto calc" feature concept in the app to see "What if" scenarios aka the "FOMO Calc".

Cinnamon Freak Ice Cream

Project - DTC Ice cream concept (cinnamonfreak.com)

Work details

  • Concept design & Branding

  • Creative direction

  • Prototyping with Figma and Webflow